New logo for Lok Satta Party
Please circulate the branding note that was sent from the branding gurus regarding the symbol and why that will not cause confusion in voters' minds as is evidence by numerous marketing and brand recall studies world wide.
Why changed the logo?
1) Our logo was the star while our election symbol usually was the whistle. So, to make the communication more effective, we have combined the two symbols into one symbol.
2) We have changed the color of the star from blue to red, while retaining the blue color for the rest of the logo, to signify dynamism and all the positive attributes associated with the red color. Also, blue and red is a great combination to have.